Originally, I was thinking of a straightforward name… “Howard County Brazilian Jiu-Jitsu” or “Baltimore Brazilian Jiu-Jitsu”. However, more-experienced school owners said putting a location into the name was stupid.
“What if you move?” they asked, which was a very good point!
Secondly, they said it was hard to standout with such a bland name.
Another option was to name the school after myself. But I didn’t want to name it “Julius Park BJJ” because I felt that a school is not just made up of the head instructor but of all the students and coaches that make it up. (Later, I realized that no one knows what “BJJ” is.)
So I decided to name the school after characters in a movie that I really liked… Quentin Tarantino’s Kill Bill.
Over the years, we’ve always toyed with changing the name to something “more professional” but we’ve built a solid awareness of the quality of our program as Crazy 88 so it would be an uneasy tradeoff.